Hi, I'm Anshu.I design complex product systems,as they scale.
I like working on data heavy tools where accuracy, speed, and clarity fight each other. My strength is decision discipline: defining boundaries, aligning constraints, and simplifying without flattening.
Currently working as Lead Product Designer at Synaptic.
01
Selected Work
Featured project
From Profile Page to Work Surface
Rebuilt a high-traffic company page into a preference-aware surface. Customer requests dropped from 45 to 7.
45→7
Requests
4.76%
Engagement
2 mo
Timeline
Read case study →
Lead Product Designer · 2024
Native Mobile, Built from Zero
iOS + Android from scratch — IA, design system, dark mode. +40% DAU, 4.8★ rating.
Mobile & Systems
Lead Product Designer · 2023
35 Pages Under One Navigation
Replaced 6-year-old tab navigation with a unified sidebar in 10 days. 0 support tickets.
Strategy & IA
Lead Product Designer · 2024
Signal Taxonomy for 750M Profiles
No PM — I defined the product. 14 founder signals shipped across 4 surfaces.
Data Visualization
02
Capabilities
Product Strategy
Defined the signal taxonomy for 750M profiles with no PM. 14 signals shipped across 4 categories.
Systems Thinking
Consolidated 35 pages under one sidebar, replacing 6-year-old tab navigation. 0 support tickets after launch.
Execution
Built native mobile app from zero — IA, design system, dark mode. +40% DAU, 4.8★ app store rating.