Restructured 30+ pages in 12 days
Sole designer and PM. IA, rollout, stakeholder alignment. CEO from day one.
Force-migrated every user. One reverted, then came back. Launch month set 13-month highs in actives and power users.
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Product Designer • Ex-architect
Anshu Pal
I lead design and product for Platform for VC and growth-equity firms to find and evaluate private companies.Go to marketing page
I joined as an intern five years ago and lead its design today. The team has run without a PM for two years, so the product is mine too.
The surface I design and own is a product used by top VC and PE firms
Platform for VC and growth-equity firms to find and evaluate private companies.Go to marketing page is the data platform firms use to invest in private companies. It pulls signals like hiring, web traffic, app downloads and funding into one place, so investors can assess companies that don’t publish their own numbers. Customers include General Catalyst, GIC, Felicis, Greenoaks, Ribbit and Avenir, among 40+ firms.
6M+companies tracked
750M+people profiles
150datasets unified
Selected work
All the case studies below share one operating model. I take a platform-scale problem from framing to production, carry the product decisions myself, and ship in weeks. Each is a system: a metric layer, a navigation model, a signal taxonomy, a design system.
Currently building with AI
Canonical: plain-English company search
Synaptic’s new search product. Describe the company you want in plain English instead of stacking filters. I’m the only designer and the product owner: the flow, the marketing website, and the React + Next.js web-app build are mine, built with Codex and Claude Code. Working directly with the CEO from day one.
Rebuilt the platform's most-visited page
Sole designer and PM. Hierarchy, personalisation model, phased rollout.
Recurring requests down 75%. Share of activity 36% → 64% over eight months.
Read Case StudyDesigned signals across 750M profiles
Lead designer and product owner, no PM. Taxonomy, signal logic, five data-ops cycles
Turned an unfiltered people search into an evaluation tool. Firms asked to extend it with their own signals.
Read Case StudyiOS and Android from scratch in 8 weeks
Led design in a 15-person team. Mobile IA, interaction, system architecture.
Mobile actives 9 → 53 in ten months. 51% adoption, the highest the product has seen.
Read Case StudyGo to AppStore pageThe design system the platform runs on
Sole designer. Tokens, components, dark mode, governance
The platform's first dark mode. Scaled from mobile to web and the Chrome extension.
Read Case StudyWhat I’m really good at
Craft and systems on data-dense B2B.
Research-led
I do the research myself and condense it. Two days in the raw data before the employee layer; five data-ops cycles to get 14 signals honest across 750M profiles.
Clarity first
Complex problems rarely need complex answers. A three-tier hierarchy, plain charts, a company-age line that makes tenure readable. I pick the simpler option and defend it.
Owner by default
For two years the team has run without a PM, so scope, sequencing and the calls sit with me. Forced migrations, binary signals, the call on what ships now.
Collaboration
The work runs with a small team: engineers, data, sometimes fifteen people, often the CEO. The product calls are mine, the building is shared.
Built in code
Canonical's product and marketing site are mine, built in Next.js with Codex and Claude Code. I ship in production and close the gap between the mockup and what goes live.
About
Fine arts, then architecture, then product. I taught myself the software each step needed, from AutoCAD 📐 and Revit to Figma, and now I build in code. 👩🏻💻
Good design, to me, is complex work done without friction: fast, smooth, no thinking about the tool. The part I can’t leave alone is the small details, the ones software skips that decide how the whole thing feels. I notice it everywhere: a wardrobe arranged by use, honest brick 🧱 in a brutalist wall, the screen that gets out of your way.
Soft spot for open-source and people building something good. Also, I take my Elaichi chai and music playlist a bit too seriously. ☕️
Talks and publications
Tech Crossing, speaker series, 2021
View the talkNo engineers were harmed in the making of this portfolio, 2026
Read articleTextile Studio and Training Center, Maheshwar, 2019
Architectural Design Thesis
The Ground Truth of Policy-Framework in India on Sustainable Space Design, 2018
Design is the Problem, seminar series
Expression of Structure in Architecture, 2016
Architectural Dissertation