Hello,
I'm a Product Designer from India, currently leading design for SourcingIQ team at a fin-tech start-up called Synaptic, a data-dense enterprise platform serving professionals at venture capital and growth equity firms.
Decision Tool from a Data Migration
A complete employee intelligence layer, designed and shipped in one week
My role
Owned data discovery, metric hierarchy design, visualization design, interaction specs, platform-wide migration coordination
Impact
LinkedIn's share grew from 22% to 51% (peak 57% at launch), becoming the platform's #1 data source; adopted into IC workflows, and analyst adoption held at 57–62% through the platform-wide decline
From Profile Page to Work Surface
Rebuilding a platform's most-visited page in two phased releases
My role
Owned information hierarchy, personalization model, comparison constraints, edge case design, phased rollout strategy
Impact
Recurring requests dropped >75%; Company Profile's share rose from 36% to 46% in launch month and reached 64% over the following eight months; launch-month session time hit 34 min, the highest in 13 months
Unifying Navigation for Thirty+ Pages
A platform's entire information architecture, redesigned in ten days
My role
Owned research, IA design, interaction specs, rollout strategy, stakeholder alignment
Impact
Navigation support tickets dropped to negligible levels; one user reverted and later adopted the new nav; launch month hit 222 MAUs and 122 power users, both 13-month highs
A Design Language from a Mobile Rebuild
A component library and token architecture, built mobile-first and scaled across the platform
My role
Sole designer on the system. Owned principles, token architecture, component library, documentation, and governance
Impact
First platform dark mode; scaled from mobile to multiple web products; consistent visual language across every touchpoint
Two Platforms from a Blank Canvas
A net-new mobile app for iOS and Android, concept to production in eight weeks
My role
Owned mobile IA, interaction design, design system architecture, component specs, and cross-functional coordination
Impact
Mobile MAU grew from 9 to 53 in 10 months, with adoption peaking at 51%, the highest rate on record for the product
A Signal Taxonomy from a Noisy Dataset
Founder quality signals for investment research, designed and refined through five iteration cycles
My role
Owned taxonomy design, signal definitions, cross-surface integration, iteration process, and stakeholder alignment (no PM on this project)
Impact
People screener transformed from results page into a genuine filtering tool; users added filters on profiles with signals as the base filter; organic extension requests validated the framework; taxonomy accommodated custom firm-specific signals naturally.
With the journey I've had so far, I've come to hold design to a high value and believe in building something that matters, with care and details. Things should either serve a purpose or be so beautiful that it makes you a little happy to look at it. Or just be super aligned. Be that with my work, or arranging my desk.
I also love challenging myself and creating something new, either out of interest or to learn a new skill in process. I picked up oil-painting in covid, crocheting last year and this year I'm learning to code platforms with AI agents.
A little about my non-linear design journey
I joined as a product design intern at Synaptic and grew into the person who owns design for the entire SiQ product. I am currently responsible for aligning business strategy to user-experience, feature scoping and cross-functional alignment, and handling enterprise client requests directly at startup pace.
Synaptic users are niche, sophisticated and demanding. They care about speed, density, accuracy, and the ability to bend the interface to their workflow. My job has been to give them that power without making the product collapse under its own complexity.
As a member of the leadership team reporting directly to CEO, I've helped shape not just the product, but our business strategy as well.
Before joining Synaptic, I was practicing as an Architect after completing my bachelors degree from School of Planning and Architecture, New Delhi in 2019. I worked on the entire range of physical design with multiple firms before making my career pivot to product design.
I also sometimes work on freelance projects, like character illustrations for OnePlus India where I helped them create assets for their ambassador program.